WordPress SEO by Yoast Review *POTW*

Wordpress SEO by YoastWhat is WordPress SEO?

WordPress SEO is a feature packed SEO plugin. You won’t find these features in many SEO plugins. It includes a snippet preview and a page analysis function (more on these later). These functions help to ensure your posts are optimized well for SEO.

You can easily optimize your post title, content, images and meta tag descriptions for Google with WordPress SEO. Your blog posts are then more relevant for a particular keyword. This means higher Google rankings and traffic.

Click here to download WordPress SEO by Yoast

Here’s a full list of WordPress SEO features:Free Plugin of the Week

  1. Page analysis
  2. Post titles and meta descriptions
  3. Robots meta configuration
  4. Permalink clean up
  5. Canonical URL
  6. Breadcrumbs
  7. XML sitemaps
  8. RSS enhancements
  9. Edit your robots.txt and .htaccess
  10. Clean up head section
  11. API docs

Let’s talk about each one in more detail…


1. Page analysis

This checks whether your posts are long enough, have alt tags for the images, and if you’ve written a meta description/subheadings for your post and more. These are important elements for good SEO.


2. Post titles and meta descriptions

WordPress SEO lets you set a template for each page. This template includes the fields: SEO title, meta description and the keyword you want to optimize the page for.

You also get a snippet preview here. So you know how your site will look when listed in the Google search results. This also shows your chosen keyword in bold.

Another cool feature is the “focus keyword”. Here, you can see the keyword density in the post heading, title, URL, content and meta description. This way, you can tell if your keyword has been used the right amount of times.

All these features mean that you can optimize each post well for the chosen keyword you want to rank in Google for. So you get a higher ranking hence, more traffic.


3. Robots meta configurations

This feature helps you to block any page or post from getting indexed by Google. You can also “noindex” categories, tags, custom groups of pages that you don’t want to be indexed. 


4. Permalink clean up

If you get weird variables at the end of links, by checking one box this function gets rid of that. This means your content gets found in Google under the URL you want it to be found under.


5. Canonical URL

Google says “A canonical page is the preferred version of a set of pages with highly similar content.” WordPress SEO sets the correct canonical URL on each of these pages. Which means Google won’t miss the pages that you want them to include in their index.


6. Breadcrumbs

You can determine which taxonomy (a way to group things together) to show for each post type. For each post, page and taxonomy, you can specify what title to use in the breadcrumb path it appears in. All to give you greater control over your breadcrumbs.


7. XML sitemaps

There are many sitemap plugins to choose from. But what makes WordPress SEO XML sitemap different? Well, it talks to your SEO plugin unlike the others. So if you “noindex” a page from showing in Google, it may still be in your sitemap, so may still show in Google.

With WordPress SEO, your sitemap also looks good. Humans can read it because it uses an XLST stylesheet. And because the sitemap is built into this plugin, there is no need for a separate sitemap plugin!


8. RSS enhancements

Some plugins only allow you to add content to the beginning, or the end of posts in your RSS feed. This plugin allows you to add content to both so you can link back to your blog and the specific blog post. This is useful when you have a lot of people scraping content from your blog.


9.     Edit your robots.txt and .htaccess

Editing these files has never been easier. You can update them from the file menu.


10.  Clean up head section

This helps keep the </head> section of your blog clean and neat. Free of unnecessary code.


11.  API docs

WordPress SEO comes with its own set of actions and filters. A full list is included. This is just fancy stuff for developers.


In Summary

WordPress SEO makes optimizing your pages for SEO (the right way) easier. The interface is user friendly and easy to work with.

With it’s advanced features, you can specify the pages you want (and don’t want) to show in Google. WordPress SEO already has a sitemap plugin built in, so there’s no need to install and configure one separately.

To optimize your blog well for SEO, WordPress SEO has everything you need. It helps increase traffic to your website.

Click here to download WordPress SEO by Yoast

Leave a Reply